SOHO+
NANO - IONIC+ TECHNOLOGY
SOHO+ is a professional-grade styler powered by advanced Nano-Ionic+ Technology, engineered to hydrate, protect, and transform hair from within. By breaking water molecules into micro-clusters, it penetrates deep into the hair core to restore moisture while instantly sealing the cuticle for a high-definition, glass-like shine. It actively neutralizes positive charges to eliminate frizz and static, creating a long-term protective barrier against humidity. Any visible steam during use is excess surface moisture safely releasing—a clear sign that the Nano-Ionic+ technology is locking hydration where your hair needs it most.
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Key Features & Benefits
NANO IONIC+ TECHNOLOGY
Unlike standard ionic tools that only work on the surface, Nano lonic+ utilizes a sophisticated electronic ion generator that emits millions of microscopic negative ions. These ions are "Nanosized," meaning they are small enough to actually penetrate the hair shaft rather than just sitting on top of it.
KEY BENEFITS:
- Hydration from Within: Rehydrates the hair by breaking down water molecules into micro-clusters that are absorbed into the hair core.
- Glass-Like Shine: Instantly seals the hair cuticle, reflecting light for a high-definition, glossy finish.
- Anti-Frizz & Anti-Static: Completely eliminates the positive charges that cause frizz and flyaways. Moisture from the air is trapped by natural oils, significantly reducing static electricity.
- Structural Health: Long-term use creates a barrier against humidity and encourages healthier hair.
- The Steam Effect: You may see steam coming off the hair during use. This is the release of excess moisture not trapped in the hair core and is a sign that the Nano lonic+ technology is working effectively.
How to use
SETUP & POWER:
ENSURE HAIR IS CLEAN, DRY, AND TANGLE-FREE BEFORE USE. PLUG THE DEVICE INTO THE POWER SUPPLY AND PRESS THE POWER BUTTON TO SWITCH ON.
STYLING TECHNIQUE
- Adjust Heat: The default temperature is 170°C. Use the +/- buttons to select your desired temperature range from 120°C to 230°C. Begin styling when the LCD reaches the selected setting. The straightener also features a temperature memory function, which automatically remembers the last selected temperature and restores it the next time the device is turned on.
- Sectioning: Take a strand about 5cm wide.
- Application: Press the plates together over the hair strand.
- Movement: Slowly move the device from the roots toward the tips.
AFTER USE & STORAGE
- Press the start/stop button and unplug the device immediately.
- Auto-Off Timer: Automatically shuts off after 60 minutes for added safety.
- Allow the unit to cool completely on an insulated surface before storing.
- Clean plates with a damp cloth and keep them free of styling products.
Lifetime Warranty
This product include LIMITED LIFETIME WARRANTY. Terms and Conditions apply. Product Registration Required: You can register your product within 28 days of purchase.
We’ll replace or repair your product for free*. Please note that if you haven’t registered your product for Lifetime Warranty, we can’t offer free replacements or repairs.
Shipping & Returns
FREE UK EXPRESS DELIVERY
Our Free Express Delivery service is only available within the UK, all deliveries between 8am and 8pm (Mon - Sat). Deliveries are made using Royal Mail Tracked 24 services.
INTERNATIONAL DELIVERY
We ship to over 160 regions/countries worldwide. International orders are shipped via our international courier service, DHL & Parcel Force to ensure fast and reliable delivery. All international delivery fees are calculated at the checkout.
Please visit our Shipping Policy.
RETURNS & REFUNDS
We have a 14 days return policy, which means you have 14 days after receiving your item to request a return.
Please visit our Refunds Policy for more information.
Pairs well with
SOHO+
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Shipping Information
We currently ship worldwide using Express Tracked Shipping. Learn More
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Customer Support
Our FAQ section is a valuable resource for customers seeking answers to common questions about our products and services. Visit FAQ.
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Lifetime Warranty
All our styling tools include Lifetime Warranty. Terms & Conditions apply. Visit our Lifetime Warranty policy.
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Contact Us
Feel free to reach out to our friendly customer support team for personalised assistance. Contact us
SOHO+
NANO IONIC+ TECHNOLOGY
High-Definition Results
A re-engineered wishbone hinge & smooth rounded barrel to craft high-definition curls and waves with the tilt of the hand.
From sleek to sexy
From sleek and sexy locks to big and bouncy curls in minutes! It heats up evenly and quickly giving you straight and shiny tresses after every glide while still holding in moisture for healthy hair.
Any Hair Style
Effortlessly transform your hair into a work of art, evoking the indulgence of a high-end salon experience.
Love is in the hair
Explore Different Hair Styles
Lifetime Warranty
Elevate your style with our state-of-the-art technology and experience the ultimate in hair perfection.
Shop Now. Pay with ClearPay®
Tech Specs
NANO IONIC+ TECHNOLOGY
Unlike standard ionic tools that only work on the surface, Nano lonic+ utilizes a sophisticated electronic ion generator that emits millions of microscopic negative ions. These ions are "Nanosized," meaning they are small enough to actually penetrate the hair shaft rather than just sitting on top of it.
120°C to 230°C Temperature
- Offer adjustable temperature settings to accommodate various hair types and styles, ranging from fine and fragile to thick and coarse.
- Provide precise temperature control for consistent heat distribution throughout the styling process.
- Utilize rapid heating technology for quick startup times and efficient styling sessions.
Design
- Nano lonic+ Black Ceramic Heating Plates
- LCD Digital Display with real-time temperature monitoring
- Integrated On/Off System
- Secure Handle Lock Function for safe storage and travel
- 360° Swivel Power Cord designed to prevent tangling during use
Features
- Hydration from Within: Rehydrates the hair by breaking down water molecules into micro-clusters that are absorbed into the hair core.
- Glass-Like Shine: Instantly seals the hair cuticle, reflecting light for a high-definition, glossy finish.
- Anti-Frizz & Anti-Static: Completely eliminates the positive charges that cause frizz and flyaways. Moisture from the air is trapped by natural oils, significantly reducing static electricity.
- Structural Health: Long-term use creates a barrier against humidity and encourages healthier hair.
- The Steam Effect: You may see steam coming off the hair during use. This is the release of excess moisture not trapped in the hair core and is a sign that the Nano lonic+ technology is working effectively.
Included in the box
Hair Straightener
Warranty Certificate
Guide book
FAQs
Please read our FAQs page to find out more.
Can I use it for any hair type?
Yes, Soho and Soho+ are suitable for any hair type.
What technology does it use?
NANO IONIC+ TECHNOLOGY
Do you ship overseas?
Yes, we do currently ship worldwide. Learn more
What is the warranty of the product?
All our hair tools include Limited Lifetime Warranty. Learn more
What is your return policy?
We have a 14 days return policy, which means you have 14 days after receiving your item to request a return. Learn more
How to register my product?
To register your product, please go to the Product Registration page and fill in the registration form.