Award Winning Hair Styling Tools

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The glitz, the glamour, the style

Discover high-quality hair tools that enable individuals to showcase their unique style for a salon-worthy appearance at home.

Suitable for any hair type.

Our Journey

At Amory® London, we're passionate about empowering individuals to express their unique style effortlessly. Our collection of premium hair tools is meticulously crafted to deliver salon-worthy results in the comfort of your own home. With our high-quality products, you can confidently showcase your personality and achieve a flawless look every time.

Join us in redefining home hairstyling experiences.

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Our Story


The Birth of Innovation

Amory London was born from a shared vision among a group of hairstyling enthusiasts who believed in the power of innovation and quality craftsmanship. With a passion for helping individuals achieve their desired looks, the brand set out to revolutionise the hairstyling industry.


Setting New Standards

In its inaugural year, Amory London introduced its flagship line of hair styling tools, blending cutting-edge technology with sleek design. The response was overwhelming, as customers embraced the brand's commitment to excellence and attention to detail. From professional stylists to at-home enthusiasts, Amory London quickly became synonymous with premium hair care solutions.


Expanding Horizons

Building on its initial success, Amory London expanded its product range to cater to a diverse clientele. From tourmaline flat irons to advanced curling wands, each tool was meticulously engineered to deliver exceptional results while prioritising hair health. As the brand continued to gain traction, it earned accolades for its innovative approach to hairstyling.


Refinement and Recognition

With a growing community of loyal customers, Amory London reaffirmed its dedication to setting new industry standards. Collaborating with leading hair experts and incorporating customer feedback, the brand refined its existing products and introduced exciting new additions to its lineup. As a result, Amory London became the go-to choice for discerning individuals seeking premium hair styling tools.


Global Reach, Local Excellence

As the brand entered its fifth year, Amory London celebrated a milestone achievement: reaching a global audience. With distribution channels expanded to new markets, the brand's influence continued to spread, resonating with hairstyling enthusiasts worldwide. Amidst the acclaim, Amory London remained committed to its core values of innovation, quality, and customer satisfaction.


Empowering Confidence, Shaping Futures

Looking ahead, Amory London is poised to embark on its next chapter of growth and innovation. With a steadfast commitment to pushing boundaries and exceeding expectations, the brand remains dedicated to empowering individuals to express their unique style with confidence. As Amory London continues to evolve, it invites customers to join in shaping the future of hairstyling.

Love is in the Hair
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Confidence Begins With Great Hair

A great hair day can transform your mood and boost your confidence, making you feel unstoppable. The key is finding the right style, care routine, and styling tools that enhance your natural beauty. Whether it's a sleek blowout, defined curls, or a textured cut, great hair makes a powerful statement.

Amory has them all.