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ION & Infrared Technology

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High-Definition Results

A re-engineered wishbone hinge & smooth rounded barrel to craft high-definition curls and waves with the tilt of the hand.

From sleek to sexy

From sleek and sexy locks to big and bouncy curls in minutes! It heats up evenly and quickly giving you straight and shiny tresses after every glide while still holding in moisture for healthy hair.

Any Hair Style

Effortlessly transform your hair into a work of art, evoking the indulgence of a high-end salon experience.

Love is in the hair

Explore Different Hair Styles

Lifetime Warranty

Elevate your style with our state-of-the-art technology and experience the ultimate in hair perfection.

Register your product

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Tech Specs

  • Explore cutting-edge ceramic, tourmaline, or titanium plates for efficient heat distribution and reduced damage.
  • Incorporate ionic technology for smoother, frizz-free results by neutralizing static and sealing moisture into the hair shaft.
  • Integrate infrared heat technology for gentle, even heating that minimizes heat damage.
  • Offer adjustable temperature settings to accommodate various hair types and styles, ranging from fine and fragile to thick and coarse.
  • Provide precise temperature control for consistent heat distribution throughout the styling process.
  • Utilize rapid heating technology for quick startup times and efficient styling sessions.
  • Embrace ergonomic designs for comfortable handling and ease of use during styling sessions.
  • Offer lightweight and compact designs for convenient storage and travel.
  • Integrate swivel cords for tangle-free maneuverability and flexibility while styling.
  • Include safety features such as automatic shut-off functions for peace of mind and energy efficiency.
  • Offer versatile styling options with adjustable plate widths or interchangeable plates for straightening, curling, or waving hair.
  • Provide advanced features like digital displays, memory settings, and smart controls for personalized and efficient styling experiences.

Included in the box

  • Hair Straightener

  • Hair Clips

  • Protection mat

  • Protection Glove

  • Warranty Certificate

  • Guide book

Customer Reviews

Based on 71 reviews
Maeve McCulloch

At the Highland Show hair was straightened and I was impressed. Doing it myself not so impressed. Maybe need to increase temperature. They are easy to use.

Leah Riding

Got treated in Manchester Arndale by a lovely lady who offered to straighten my hair for me, the rain had made it go frizzy and curly. She curled my hair beautifully after me explaining that my hair never holds a curl, after spending all day in the wind and rain there’s a fraction of the frizz there usually is with my hair. It’s definitely an investment, but one that is well worth it! Cannot recommend enough

Bought one from watford atria

Bought one from watford atria, got a good price from Ashish, make sure you go to him, the hair straightener he sold SOHO
EDITION TITANIUM, explained how it worked, recommend buying it, he curled my daughters hair

Teresa Rowe
Wish I’d bought them

Just back from the ideal home show in Glasgow.
I given the chance to have the manager show me this product. I couldn’t justify the purchase as hubby was with me. Totally gutted now as the price at the show was amazing. I wish now I had bought a set. They are amazing. Straighten and curl beautifully

Literally the best Hair straighteners

I picked up the Soho edition from Watford with the Split comb used it for the first time today and how my life has changed with these for the sleek non fizzy look... Defo worth investing and cut the time of straightening by half...Love it only down side was that I was advised I'd have some complementary serum but they ran out...


Please read our FAQs page to find out more.

Can I use it for any hair type?

Yes, Soho is suitable for any hair type.

What technologies does it have?

ION & Infrared Technology

Do you ship overseas?

Yes, we do currently ship worldwide. Learn more

What is the warranty of the product?

All our hair tools include Limited Lifetime Warranty. Learn more

What is your return policy?

We have a 14 days return policy, which means you have 14 days after receiving your item to request a return. Learn more

How to register my product?

To register your product, please go to the Product Registration page and fill in the registration form.

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