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ION & Infrared Technology

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High-Definition Results

A re-engineered wishbone hinge & smooth rounded barrel to craft high-definition curls and waves with the tilt of the hand.

From sleek to sexy

From sleek and sexy locks to big and bouncy curls in minutes! It heats up evenly and quickly giving you straight and shiny tresses after every glide while still holding in moisture for healthy hair.

Any Hair Style

Effortlessly transform your hair into a work of art, evoking the indulgence of a high-end salon experience.

Love is in the hair

Explore Different Hair Styles

Lifetime Warranty

Elevate your style with our state-of-the-art technology and experience the ultimate in hair perfection.

Register your product

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Tech Specs

  • Explore cutting-edge ceramic, tourmaline, or titanium plates for efficient heat distribution and reduced damage.
  • Incorporate ionic technology for smoother, frizz-free results by neutralizing static and sealing moisture into the hair shaft.
  • Integrate infrared heat technology for gentle, even heating that minimizes heat damage.
  • Offer adjustable temperature settings to accommodate various hair types and styles, ranging from fine and fragile to thick and coarse.
  • Provide precise temperature control for consistent heat distribution throughout the styling process.
  • Utilize rapid heating technology for quick startup times and efficient styling sessions.
  • Embrace ergonomic designs for comfortable handling and ease of use during styling sessions.
  • Offer lightweight and compact designs for convenient storage and travel.
  • Integrate swivel cords for tangle-free maneuverability and flexibility while styling.
  • Include safety features such as automatic shut-off functions for peace of mind and energy efficiency.
  • Offer versatile styling options with adjustable plate widths or interchangeable plates for straightening, curling, or waving hair.
  • Provide advanced features like digital displays, memory settings, and smart controls for personalized and efficient styling experiences.

Included in the box

  • Hair Straightener

  • Hair Clips

  • Protection mat

  • Protection Glove

  • Warranty Certificate

  • Guide book

Customer Reviews

Based on 66 reviews
The cutest hair straightener anyone can have! 💙

I have the blue soho titaniums hair straightener and it's honestly the most aesthetically pleasing hair tool I have ever had! 💙 Not only does it look so beautiful, but it also provides the best results! I use it to both curl and straighten my hair, it's the perfect tool for an everyday look!

Hot hair

Great heat from them for my frizzy hair😀

Good quality hair straightener

Good quality hair straightener. Just does the job without any issues

Best I have used

Brilliant did not know what to expect but was very surprised these are fab

Great value, just what I wanted in a straightener

I like these straighteners very much but a little bit pricey :)


Please read our FAQs page to find out more.

Can I use it for any hair type?

Yes, Soho is suitable for any hair type.

What technologies does it have?

ION & Infrared Technology

Do you ship overseas?

Yes, we do currently ship worldwide. Learn more

What is the warranty of the product?

All our hair tools include Limited Lifetime Warranty. Learn more

What is your return policy?

We have a 14 days return policy, which means you have 14 days after receiving your item to request a return. Learn more

How to register my product?

To register your product, please go to the Product Registration page and fill in the registration form.

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